Any web marketing platform offers a myriad of options that reward creativity and active engagement. But how do you know when your online toolbox has become a liability rather than an asset? Here are three tips for what not to do with your firm website. Don’t go overboard.  You might think the more information you can fit […]

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Growing your firm isn’t easy. While steering your existing clients towards more profitable engagements is one way to boost business, at some point you need to attract new clients. That’s easier said than done, of course. The accounting profession is more competitive than ever. So how do you win new business? Here are a few […]

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Writing a professional bio for your accounting firm website or social media profile can be a daunting task. Online, like an awkward dinner party, can be a difficult place to introduce yourself. The advantage of face-to-face interaction, though, is you can tailor your communication to the needs of the moment. However, online, it’s difficult to […]

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Your social media involvement and website presence are a vital part of your online marketing strategy. But how does email fit in with all that? There are some who predict the demise of email as a mainstream communications platform as younger generations who favor platforms like WhatsApp, Slack, and text messaging become even more dominant […]

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