Marketing, Economics and the 4Ps I am progressing through “Implementing Value Pricing” by Ron Baker, and really enjoying the process and the parallels that are drawn to everyday topics and other industries. I was amused and excited to hit a section where he began an interesting parallel of pricing strategy to… farming. Now, I’m a South […]

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It’s amazing how a seemingly simple phrase can evoke strange comparisons and imagery in your head.  Exactly that happened to me this week as I began reading……get this…..”Implementing Value Pricing – A Radical Business Model for Professional Service Firms”.  Scratching your head yet? Several weeks ago, I joked about doing some “light” reading and really […]

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